Soft Muse was born out of my desire for versatility and a natural look. As an African American woman, I’ve always faced challenges with my hair, and through years of creating hair tutorials, I realized the importance of enhancing my natural beauty while maintaining my health journey.

I found myself drawn to safe protective hairstyles that not only added volume and length but also allowed me to care for my hair. While I love wigs, I felt more comfortable in clip-ins, braids, and tape-ins, leading me to create Soft Muse—a brand dedicated to empowering others with beautiful, natural-looking hair solutions.

Simone Sharice, Founder and Stylist